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Archery Trade Association Articles

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Editor’s Picks: 5 Favorite Bowhunting Products From ATA 2022

Each year, hunting buddies ask the author to name his favorite products from the annual Archery Trade Association (ATA) Show. These five items recently caught his attention at ATA 2022 in Louisville, Kentucky.
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ATA to Give Away $20K to Retailers Attending 2022 ATA Trade Show

The Archery Trade Association recently announced it will give away cash prizes totaling $20,000 during the 2022 ATA Trade Show.
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4 Ways to Improve the Archery and Bowhunting Industry

Learn what you can do to grow and strengthen the archery and bowhunting industry.
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ATA Relaunches Bowhunters United Organization

The Archery Trade Association recently relaunched Bowhunters United, a national consumer-facing bowhunting organization, and announced a year-long membership sweepstakes.
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The 2022 ATA Trade Show Is On!

The 2022 ATA Trade Show is on! Here’s what to expect when attending this year’s event at the Kentucky Exposition Center in Louisville.
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Evaluate Your Marketing Efforts: What’s Working, What’s Not, and How to Fix It

Follow this five-step plan to determine if your marketing efforts are effective.
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2022 ATA Trade Show — Details Regarding ‘Buyer Day’

The 2022 ATA Trade Show will take place January 7-9 in Louisville, Kentucky, and the first day is a special Buyer Day.
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ATA Board of Directors Begins Search for President/CEO

The Archery Trade Association is asking for those persons wanting to apply for the job of ATA president/CEO to indicate their interest by Sept. 24, 2021.
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Survey Results: Bow Preferences and Buying Habits for Three Generations

Use these data to improve your archery shop sales strategies and generate more income.
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How to Create Killer Marketing Plans (And Why They Matter)

Use these five steps to develop thorough, goal-oriented marketing plans.
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Marketing Tips for Every Bow

These marketing tips for traditional bows, compound bows and crossbows can jump-start sales and boost customer satisfaction.
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ATA Will Begin Search for New President and CEO

Matt Kormann was recently relieved of his duties as president and CEO of the Archery Trade Association (ATA). The search will begin very soon for his replacement.
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CWD and the Scent Industry

The fight over selling deer urine is heating up. How will it affect your store and your customers?