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Lucas Oil Outdoor Line will exhibit at the Brownells "Eighty on 80" Anniversary Sale Event, celebrating 80 years at the I-80 location in Iowa.

The 2019 Farmers and Hunters Feeding the Hungry (FHFH) Benefit Auction was a tremendous success, raising needed funds to continue the organization’s important mission.

Ultimately, it’s the eye, not the hand, that opens the checkbook, swipes the credit card or cuts loose the cash. Buyers most often are not “sold,” but rather “sell” themselves. Don’t get in their way.

The Second Amendment Foundation has joined in an amicus brief to the Colorado State Supreme Court in support of a case that challenges Centennial State gun control laws.

While aluminum arrows remain a fine product, in-the-know bowhunters are shooting carbon shafts. Here’s why you should, too.

A joint venture led by Sansome Pacific, a real estate investment firm based in San Francisco, has acquired 11 locations of outdoor sports retailer Cabela’s for $324.3 million in a sale-leaseback deal with the seller, Bass Pro Shops, which owns the Cabela’s brand.

Increase inventory, build customer traffic and grow your online presence at no cost with Davidson's, a national firearms wholesale distributor.

In the latest shooting sports industry news, Springfield Armory has expanded its popular XD-S Mod.2 to include .40 caliber.

Rugghill International Sales Group from Austria will represent Velocity Outdoor in the Western European Union.

The new Takedown model of the Elite Hip Quiver provides the ability to separate the quiver body from the belt loop.

These elementary, middle school and high school student archers were recently named to the 2019 NASP All-American Academic Team.

Nearly 70 percent of employees in the U.S. are unengaged, costing businesses billions of dollars a year. Here’s a look at how the happiness of the people on your payroll can impact your bottom line.

More than 20,000 hunters and recreational shooters were surveyed last year to identify top hunting brands in the market place.

Three top-tier archery retailers provide detailed advice on recommending a bowsight.

In the latest shooting sports industry news, the Sig Spartan II is now shipping; and the Hornady A-Tip wins the PRS Quiet Riot.

AmmoReady.com and Gun-Rebates.com have entered into an exclusive, strategic partnership to provide AmmoReady customers with a turn-key solution that will deliver industry rebates directly to their customers through the AmmoReady storefront and via email.

Steve MacBride from The Archer’s Edge makes his best-of-the-best picks from ATA 2019.

The United States Marine Corps is set to adopt the Sig Sauer M18, the compact variant of the U.S. Army’s Modular Handgun System, as its official duty pistol.

Steven Rinella's MeatEater brand makes its first move into manufacturing and commerce, expanding beyond its media interests.

You probably started your business because of your love of archery and bowhunting. Embrace your inner archery geek to improve everything from customer service to your bottom line.