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Determining who exerts influence and commands respect is key to creating great teams.

MFT’s new bags combine form and function designed to blend in with a gray-man style.

The Prospect PCP Air Rifle from Crosman was designed for shooters who demand power and precision.

The Rangemaster CRF R Laser Rangefinder from Leica is a great fit for bowhunters who require maximum precision at shorter ranges.

The BearX Impact is a great-performing crossbow with loads of value.

A new crop of insect-resistant clothing can protect your shoppers from ticks, mosquitos and other annoying and dangerous pests this spring.

The Stag Arms Pursuit Bolt-Action Rifle was meticulously designed to elevate the shooting experience.

Through constant innovation, customer feedback, and relentless determination, Moultrie Mobile solves problems for hunters so that they can enjoy more quality time outdoors with family and friends.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

Sub-gauges are hot for turkeys right now, and the 28-gauge might be king of them all.

Iosso Triple Action Oil now features a new cap that allows the user to control the exact amount of oil dispensed.

What can we say other than that Mathews has done it again?

When’s the last time you thought about first-aid and emergency supplies?

As an archery dealer, you might think it’s not worth selling deer decoys. Wrong! Here are two proven top-selling models that will take up little space in your store.

Federal Ammunition has added a straight-wall cartridge to its Power-Shok product line — the .360 Buckhammer.

The Prophecy QD full-capture fall-away arrow rest from Arizona Archery Enterprises was designed for hunters and target shooters who demand accuracy, consistency and dependability.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

You can increase sales by focusing on women and the big picture.

Pioneer Handgun Ammo from Barnes was designed for massive expansion, weight retention and deep penetration.

The ATA continues to fight on behalf of its members and the industry to find a solution to FET slippage.