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With the clock ticking on a Texas oryx hunt, persistence and quality equipment made the difference.

The Signature 1/2-Scale Bighorn Sheep Target from Rinehart is smaller in size, yet big on durability and realism.

The author field tests a Barnett Whitetail Hunter 400XTR during two deer seasons in Wisconsin, and along the way learns that this model overdelivers in almost every way.

Old West-style revolvers are selling and they deserve a place in your store.

P.J. Reilly from Lancaster Archery Supply explains why the new-for-2024 Beiter Insert Nock should be offered to your customers for hunting and target arrows.

The all-new Lupo HPR rifle takes precision long-range shooting to new heights.

The Turkey Tool Belt from Sitka Gear is a first-of-its-kind hip pack for run-and-gun turkey hunting.

Outfit your hunting patrons with the best in modern scouting camera technology to help them keep a watchful eye on wildlife.

Offering gun cleaning classes keeps customers coming back for more.

The 4mm Parallel Pro shaft from Easton Archery joins its acclaimed X10 line-up.

Tethrd announces new CEO; University of the Cumberlands repeats as national champions; USA Archery Indoor Nationals Final recap; S3DA hosts 9th Annual Eastern Indoor National Championship; and Kinsey's announces Dealer's Choice Award winners at KDS24.

Providing quality training opportunities for new and advanced shooters will build a loyal base.

The XP405 Crossbow from Barnett is feature rich and budget friendly.

Cash in on crossbow sales by targeting aging archers and hunters who want a simple solution to staying in the stick-and-string game.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

Here are some products to keep an eye on.

The T8 Falcon from Garmont is a tactical/hunting boot with a sporty design.

Tips for stocking and marketing spring turkey hunting gear in your archery shop.

Toward the end of each year, we ask readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 52 categories.

While new customers are important, building your base of return customers should be a priority.