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How firearm retailers can thrive with new demographics.

Ruger’s snub-nosed GP100 is back with the weight, feel and capacity to drive sales

You don’t have to spend a fortune to produce compelling TikTok content.

Weatherby’s Sorix Turkey Shotgun is built on the company’s field-proven inertia recoil system and configured specifically for hunters chasing spring gobblers.

Woox’s High Grade American walnut stocks deliver premium craftsmanship and modern modularity for Henry and Marlin lever-action rifles.

We asked three archery retailers: “Do you offer turkey hunting equipment, and what sells the best?”

The frontrunner in OEM bowstring production, Headhunter, has released a revolutionary string material called Alien, which will now be available to customers through their local dealer.

The Benelli M4 EXT Tactical features greater capacity, a five-position collapsible stock and three finish options.

Wearing a renowned Bergara barrel and chambered in flat-shooting 7mm PRC, the CVA Cascade XT delivers on its promise of accuracy.

Wave Infrared’s Atris 650 LRF V² thermal riflescope combines powerful features for precise long-range detection and shot placement.

This video will likely change the way that you wax your bowstring. The vast majority of archers — even the most experienced ones — do it wrong and have been for decades.

Sightmark’s Solitude 10x42mm XD binocular delivers upgraded optical performance, ergonomic handling and field-ready durability.

Good options for protecting guns and keeping gear organized.

Nockturnal G-Shift and FIT-Shift lighted nocks are available in eight color options for 2026.

Arm spring turkey hunters with the best in high-octane ammo.

Adjustability exists to reduce compensation and remove variables for the shooter.

Developed by G5 Outdoors in collaboration with well-known bowhunter Chris Bee, the new Dirty Bird Turkey Broadhead enables bowhunters to aim for a turkey’s head/neck for instant kills.

Help guide your customers to the right aftermarket triggers to keep AR rifles on target.

With so many marketers vying for customer dollars, how do you compete?

The Scorpius ultra-light titanium rimfire suppressor from Off Grid Suppressors was engineered for compact, efficient sound reduction.