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Some of your best recruiters and brand ambassadors no longer work at your company.

Vsling Archery’s Bow Sling is designed to keep bowhunters mobile, hands-free and ready for quick transitions in the field.

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.

Optics continue to improve, and these new riflescopes set the bar for 2026.

Stock these crossbows to appeal to the gun hunters who want to get into archery.

Mauser’s M98 Das Original bolt-action rifle blends classic controlled-round-feed performance with premium enhancements.

The ScentLok BE:1 Silentude jacket and bibs combo is a midseason hunting system designed for quiet movement, scent control and all-day comfort in the field.

Millennium’s TU05 Field Pro Turkey Seat delivers a lightweight, stable ground setup built for long hours in the field.

An Excalibur favorite, now in a takedown version made to go places.

Proven LinkedIn strategies for archery/bowhunting industry professionals.

InfiTac brings the first dedicated thermal offering to the handgun market.

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

Dead Air Silencers’ Nomad Ti OTB uses over-the-barrel technology to deliver a suppressor that adds just a few inches to the front of a hunting rifle.

Thompson/Center Arms’ Encore ProHunter Turkey shotgun is a compact, purpose-built single-shot platform designed for tight patterns and fast handling in the turkey woods.

Winchester’s Wildcat Ammo Jug delivers high-volume .22 LR performance in a convenient, bulk-pack solution.

Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.