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This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Check out some of the season's best-selling guns, gear and gadgets.

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

Akkar USA’s Sharp Spur Turkey Series and Back Country Magnum shotguns give turkey hunters two purpose-built shotgun options built for maneuverability and reliability.

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.

A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.

Forget punch cards and emailed coupons. Blockchain technology is the future of retail loyalty programs.

Explaining bullet construction and matching customers with the right ammo.

The anti-hunting crowd’s strategy of appealing to the emotions of the non-hunting public is working, and we’ve got to counteract it.

The lightweight, titanium Dead Air RXD910Ti is engineered to optimize performance across 9mm and 10mm applications.

Winchester’s Long Beard Tungsten turkey loads are built to extend effective range, tighten patterns and deliver more on-target energy.

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.

By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

These are the gobbler getters your customers will be asking for this season.

Zone Protects Total Tick Prevention System defends against ticks and biting insects in the field.

The Bergara BTi30 is a precision-focused titanium suppressor designed to reduce point-of-impact shift and improve consistency.

Dead Ringer’s Tackdriver Picatinny Bowsight features five micro-adjustable pins and a rugged rail-mounted design for precise, stable aiming.

Examining how the new One Big Beautiful Bill Act will impact archery shop owners with their tax strategies and long-term planning.

With the new Bowtech Alliance, you can expect tunable precision, vast customization, pinpoint accuracy and workhorse dependability.