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The Bear Persist 33 features proven technologies with a stability boost.

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

Wenzel’s Farm now offers its Venison Snack Sticks in three varieties.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

Hunters spend a fortune on gear for their four-legged hunting partners. Are you cashing in?

Keep shotguns in top working condition with the Dickinson Arms 12-Gauge Cleaning Kit and Gun Oil.

The one-two punch of Field Spray and Wafers from Scent Thief eliminates animals’ ability to smell odors.

Apex Ammunition’s new Waterfowl Blend is versatile and deadly.

Tips for selling more ground blinds to hunters.

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.

CMC has been making aftermarket triggers for more than two decades.

The 2025 ATA Show benefits the entire archery industry - reserve your spot today!

Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

XS Sights is now offering pre-drilled night sights for S&W and Ruger revolvers.

The Alpha Pursuit boot from Muck Boot Company was designed for mobility and durability.

Stay toasty warm in the coldest conditions with the RHG-A900 Hand Warmer from Radians.

Keep customers coming back and prepared for the worst.

Muddy Outdoors launches apparel line; Pope and Young announces bylaws change to accept lighted sights; USA Archery national head coach search update; Casey Kaufhold breaks 36-year Olympic medal drought for Team USA women; and Vasque boot brand discontinued.

Selling the right equipment — and training — can make all the difference when survival is on the line.