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Mission First holster x

Mission First Tactical High Ride Belt Loop Holster Attachment

The new MFT High Ride adjustable holster belt loop attachment is compatible with most popular three-hole pattern holsters.
Scent

The Hottest Deer Calls and Scents for 2023

The best deer-hunting calls and scents help hunters feel more comfortable in the woods and can attract bucks and does within range. Here’s what to sell this year.
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Gear Roundup: Saddles and Climbing Sticks

Hunting from high places in full stealth mode just got a whole lot easier — and a lot more profitable for retailers.
Mossberg Guns 930 Sporting 3260

The Versatility of the Shotgun

Shotguns present steady sales opportunities across categories and customer groups.
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The Laws of Firearms Suppression and Rapid Fire

The physics behind modern suppressors — and machine guns — dates back centuries.
Buck

Three Hunting Knives for the Outdoor Retailer to Stock

Stocking a variety of folders, fixed-blades and replaceable-blade hunting knives will help you hit every price point. Try these three models.
NSSF COL 3854

ATF Data Confirms NSSF's Operation Secure Store Has a Positive Impact

New ATF Data on FFL burglaries, robberies and the number of stolen guns confirms the firearm industry’s Operation Secure Store® makes communities safer.
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Re-Fletching Arrows

We asked three retailers: “What are your rates, and in which months do you see the biggest surge of arrows being brought in to be re-fletched? Also, do you suggest upgrades such as lighted nocks and arrow wraps?” Here’s what they said.
DSG Nova Rain collage

DSG Outerwear Nova Rain Suit

The Nova Rain Suit from DSG Outerwear keeps women warm and dry when the weather turns nasty.
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Zeiss DTI 3 Gen 2 Thermal Imaging Camera

The new DTI 3 Gen 2 Thermal Imaging Camera from Zeiss offers a significant upgrade in hardware and software features.
Mission First Achro bag

Mission First Tactical 10L Achro Sling Bag

The Mission First Tactical 10L Achro Sling Bag caters to a variety of lifestyles with utmost precision.
Air Force Texan 230926 110405

The Airgun Market is Evolving

From entry level to high end, these eight new airguns present serious sales potential.
Whitetaildeer

How do we connect hunters and landowners?

If we want to keep hunting alive in North America, we’ve got to make it easier for people to find places to hunt. And that starts with landowners.
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Code of Silence Dialed In Hunting Parka and Bibs

Cold weather comfort comes in the form of the Dialed In Parka and Bibs from Code of Silence.
SMALLGEAR

Small-Game Gear Goes Big Time

Your customers who chase squirrel, upland birds and bunnies deep into Eastern woods and far into Western public land are stepping up to better gear.
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Be a Better Firearms Retailer

Big-box stores have more buying power, but price isn’t the measure of value.
News beauty

ATA, Partners Help Restore Funding for Archery and Hunter Ed, and Other Industry News

ATA, partners help restore funding for archery and hunter ed; Arcus Hunting adds three key positions; ATA Show registration outpacing last year; and USA Archery receives USOPC Rings of Gold Program Award.
Cropped VPA Omega 200 Grain Left Bevel

Vantage Point Archery Omega Broadhead

The Omega Broadhead from Vantage Point Archery combines the features of a single-bevel head with the strength of a double-bevel head.
Leupold USE

Leupold BX-4 Range HD Rangefinding Binocular

The BX-4 Range HD TBR/W 10x42mm Rangefinding Binocular fuses Leupold’s DNA engine and ballistics software with premium optical performance.
Holosun SCRS

Holosun SCRS Solar Charging Rifle Sight

The Solar Charging Rifle Sight is an ultra-compact 20mm tube sight designed for rifle applications.