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Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

Lone Wolf Arms recently introduced its new Dawn 365 Barrels for Sig Sauer P365 and P365 XL pistols.

Hunting, target shooting, fishing and boating all contribute to the social and economic well-being of our nation and its people.

The Christensen Arms Modern Hunting Rifle is a high-tech hunter with long-range capabilities.

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

With an expenditure of time and money, you want to be sure you get the most out of training opportunities, which are most effective when they are part of a larger system of growth and improvement within your organization.

Advice to give your customers: This fall, when faced with a less-than-ideal shooting opportunity on a big game animal, it’s time for them to remember: They don’t have to shoot.

Whether your customers are first-time gun owners or experienced shooter, here are seven ways to enjoy the target shooting sports and special events.

Newsweek names Bass Pro Shops as America’s best outdoor retailer; Eric Dobberfuhl announced as ATA sales manager; Jenifer Wisniewski joins NDA as chief marketing officer; and NubAbility holds 3rd annual 3-D Archery Camp and Fundraiser for limb-different kids.

Keith Kelly of Kelly Outdoor Products Group (parent company of TAC Vanes) explains what sets TAC Vanes apart from the competition.

The Pro Series Guardian OWB Holster from Mission First provides optimum retention and concealability.

Savage channels user input into innovation and progression across its product lines.

Show your gratitude to employees and customers, and reap the benefits of more revenue and a happier crew.

Help your customers with their archery equipment and simultaneously help your business increase revenue and sales.

New design elements and components expand Maven’s original RS.3 5-30x50mm FFP riflescope.

Attend the 2024 ATA Show in St. Louis to facilitate connections, strengthen your business, and support the archery and bowhunting industry.

Shooting ranges are using First Shots to build their shooting communities and their businesses.

Check out this selection of gear your customers will be asking for.

Easton has partnered with renowned bowhunter Fred Eichler to create the new 5mm Carbon Legacy Fred Eichler Signature Edition arrow.