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Fred Bear statue to be built; Team USA crowns two youth archery world champs; upcoming summer 2023 R100 events; ATA celebrates bow technician certification graduates; and 4-H Shooting Sports National Championships breaks records.

When it comes to thermal riflescopes, Armasight’s Contractor offers tremendous value on a premium, made-in-the-USA product.

Veteran archery shop owner Josiah Richards of Ross Outdoors in Phoenix, Arizona, provides insight on how his business dominates the summer busy season.

Buck Tarsal Gland from Code Blue works all season to attract deer.

Red Arrow Weapons has added a 350 Legend offering to its AR-15 rifle lineup.

Clear standards are necessary to ensure the health of shooters and range employees.

Dealing with trolls? Here’s when to block, when to ignore and when to dig in and engage.

Here are four reasons why you may lose customers and what you can do about it.

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.

Get familiar with the optics your customers need to hunt the night.

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.

An agile workforce can more easily navigate change and turbulence.

Get long-range whitetail attraction with Wildlife Research’s new Golden Estrus Xtreme.

Understanding this important process will help you serve your ammo reloading customers.

Hunters spend big on their canine companions, and these products will help them make the most of their hunting dogs.

Long-running, small family-run companies are to be applauded. But sometimes generational challenges threaten this wonderful institution.

The Carbon Express Maxima Photon SD is lightweight, has an inside diameter of .203 inches, and features Tri-Spine Technology for tremendous accuracy.

The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

Long-range and precision shooting enthusiasts bring opportunity for your store.

Chuck Adams breaks two P&Y world records; Team USA’s Kevin Mather adds world gold to Paralympic title; Darrin Christenberry earns first-ever left-handed win; Team USA shines at World Archery Youth Championships; and ATA announces "First Night's On Us" at 2024 Show.