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Millennium Treestands Bowlite L 116 collage

Millennium Treestands Bowlite L-116 Single Ladder Stand

Check out the new Millennium Treestands Bowlite L-116 single ladder stand for affordable, portable comfort.
Girsan MC P35

EAA Girsan MC P35 Pistol

EAA’s MC P35 pays homage to one of the most widely used military handguns in the world.
S4

A Solid Pistol at a Reasonable Price

The Stance gives Savage a good foothold in the handgun market
Bear Gear 04

Gear for Black Bear Hunters

Bear hunters, whether spring or fall, need specific gear depending on how they’ll be hunting.
HAF3733 resize

Helping Archery Customers With Failing Vision

When a bowhunter’s eyesight takes a turn for the worse, you can be a tremendous help to them. Here’s how.
Branding 1

Building Your Gun Shop's Brand

These five daily activities will provide the insight necessary to serve customers more effectively.
Zanders Viper G2 Turkey Gun copy 2

Zanders Exclusive TriStar Viper G2 Turkey Gun

The TriStar Viper G2 Turkey shotgun from Zanders is feature packed at a value price.
News beauty

Hunting License Sales Drop to Pre-Pandemic Levels and Other Industry News

Hunting license sales drop to pre-pandemic levels; S3DA hosts second annual Western Indoor National Championship; Lancaster Archery Foundation continues its collegiate support; and TenPoint promotes Brian Flaherty to director of marketing.
Vortex Razor HD 4000 Rangefinder

Vortex Razor HD 4000 GB Rangefinder

Razor HD 4000 GB ballistic rangefinder from Vortex delivers long-distance target ranging.
TRU Ball Pointer release pic

T.R.U. Ball Pointer Bow Release

The Pointer from T.R.U. Ball is an all-in-one hybrid release.
20200822 142112

Get Close With Ground Blinds

Help your customers with their ground game by stocking these three hunting blinds.
APA Twister 360 lead pic

APA Archery Twister 360

Machined from aircraft aluminum, brass and stainless steel, the rugged and compact APA Twister 360 arrow rest features an innovative new design.
Core Lokt

Remington Core-Lokt Copper Ammunition

Remington adds an all-copper option to its Core-Lokt line of ammunition.
NSSF Range Waste i Stock 1313319903

How To Classify And Handle Firing Range Waste

It’s important to know how to keep your range compliant when it comes to lead and other hazardous materials.
News beauty

Pope and Young Convention Recognizes 13 New World Records and Other Industry News

Pope and Young Convention recognizes 13 new world records; Buck Knives adds Rick Alsen on national accounts; NASP announces new online articles; and youth archers break attendance records during 2023 Arizona Cup.
Savage 334

Stevens 334 Bolt-Action Rifle

Loaded with an impressive list of features, the Stevens 334 bolt-action rifle from Savage Arms is priced to sell.
TAC Vanes collage

TAC Vanes LRP Arrow System

The TAC Vanes LRP arrow system delivers superior downrange performance.
Brass Magnet2

Brass Magnet Brass Collection Net

The Brass Magnet is an affordable, fast and simple way to pick up discarded brass in just minutes.
121 A2405

Study Shows Target Shooters, Hunters Choose MSRs

Modern sporting rifles are filling a need for shooting sports across the board, and the numbers prove it.
Resize Hero 24 Hour High Altitude Archery

24-Hour Archery Range Access: Does It Work?

A 24-hour archery range will allow your customers to practice their skills whenever it’s convenient for them. Review one ATA member’s testimony and see if it would work for your shop.