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Evolve Range Solutions

The Right Gear For the Range

Regular practice sessions are important for maximizing good marksmanship. Be sure your customers are geared up to make each outing as productive — and safe — as possible.
ZEISS LRP S5

Zeiss LRP S5 Riflescope

New scope line is designed for long-range precision shooting and hunting.
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Interviewed: Faxon Firearms' Bob Faxon

Faxon Firearms is known for its quality barrels, but there’s more to the company than that — a lot more.
S3 DA Modified Instructor Course lead

S3DA Modified Instructor Training Course Now Available Online

The S3DA Modified Instructor Training Course was specifically designed to allow anyone with a USA Archery Level 2 or above certification to become an S3DA Basic Instructor without physically attending a Basic Instructor Training class.
I Stock 184863396

Top Tips to Get the Best Insurance Coverage

Coverage experts lay out a plan for retailers to protect themselves against any legal claims that come along.
Night Vision Thermal ZEISH WBK 4 3 Zoom copy

Shedding Light on Nighttime Digital Optic Sales

If your tactical store isn't selling thermal and night-vision optics, you're missing out.
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Layout Blinds for Waterfowlers

These three layout blinds will keep your customers dry, comfortable and well-hidden this waterfowl season.
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4 Ways to Improve the Archery and Bowhunting Industry

Learn what you can do to grow and strengthen the archery and bowhunting industry.
I Stock 172421583

Should You Pay Employee Bonuses?

Design and communication are critical to making employee bonus plans work for your business.
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Keep Employee Engagement High

If employees feel disengaged from your organization, it’s time to restore the connection — with fierce transparency.
Glasses 1

Get a Good Sight Picture

Understanding safety glass options is key to outfitting your customers with proper eye protection.
Mathews V3 X beauty cropped

Mathews 2022 Flagship Bows: V3X 29 and V3X 33

Mathews has announced its 2022 flagship bows — the V3X 29 and V3X 33 — which are part of a complete hunting system including a new sight, quiver and emergency bow kit.
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Interacting With Social Media Influencers

How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?
Hawk Helium Pole Saw lead

Hawk Helium Pole Saw

The Hawk Helium Pole Saw is a durable solution for trimming hard-to-reach limbs and branches.
Vertx Cutback

Vertix Cutback Tactical Pants

Blend into the crowd but be prepared to act if the need arises.
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Behind the Scenes With The Outdoor Group

Brands you know. Manufacturing you trust. And service to fit your schedule.
The Glock G40 MOS AKA Glockzilla

Reviewed: Glock 40, aka "Glockzilla"

For customers looking for the powerful 10mm Auto, the Glock40 is a natural choice.
ATA Show collage 2022

ATA to Give Away $20K to Retailers Attending 2022 ATA Trade Show

The Archery Trade Association recently announced it will give away cash prizes totaling $20,000 during the 2022 ATA Trade Show.
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How Much Should You Spend?

There’s no one-size-fits-all solution to managing expenses and cash flow.
Venture Gear

Pyramex Venture Gear Tactical Drone 2.0 Eyewear

Stylish, tactical-grade eye protection suits avid shooters.