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Installing a forend grip with an integral bipod doesn’t require an advanced degree in physics. It’s fast, easy, effortless and effectively communicates a willingness to deliver the kind of customer service unavailable in big-box stores — where the only specialty is loss-leader sales.

Your Facebook posts or ads aren't generating responses. So what is the problem? It may not be what you think.

If you’d like to offer customers an affordable ($209.99!) crossbow kit, then check out the Viking FX1 Crossbow Package.

Are you helping your customers maximize their broadhead accuracy? These advanced broadhead-tuning tips can help you help your customers more.

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.

There’s a dizzying array of camo patterns available these days — some made for very specific purposes. Which is right for your customers?

Here’s some ways to use your expertise — and gain more expertise — in order to better serve your customers and make more money doing so.

Stock up on purpose-built gear to serve the growing legion of dedicated turkey hunters.

Get familiar with the new lines of ammunition your customers will be asking about.

Kinsey’s new dealer giveaway; Mountain Archery Fest expands for 2020; Sig Sauer Academy Introduces “Task Force Sig” team building; Companies call on government to catch up with testing scents for CWD.

With a large cut-on-contact leading blade followed by two expandable blades, the Bloodsport Gravedigger Extreme Cut-On-Contact hybrid broadhead penetrates deep and provides maximum blood trails.

Each of these areas in your marketing plan demands your careful evaluation on at least an annual basis. Don't overlook them.

Wendy Lang from the Archery Trade Association (ATA) explains how to apply for Paycheck Protection Program loan forgiveness in this video.

Ideally, marketing should generate much more sales margin than the actual cost of the marketing. Here are proven ways to do that and see positive signs.

The new Acrius series of affordable and reliable over/under shotguns has arrived from Legacy Sports International and Pointer Shotguns. They're available in .410 and 28-, 20- and 12-gauge models, and youth models in .410 and 20-gauge.

American Tactical, U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, introduces a new home defense shotgun.

Get familiar with the new rifles your lever-loving customers will be seeking.

The first Hunting Retailer Show, held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, was a success. If you didn’t make it, here’s what you missed.

For speed and a willingness to fund small businesses, even businesses in troubled industries, fast-growing but little-known FinTech financing may be an attractive option.

The Bureau of Alcohol, Tobacco and Firearms has released a new Form 4473 with several changes from the existing version.