Bushnell’s new Bone Collector 850 LRF laser rangefinder features a large objective lens with 2X brightness paired with ARC technology and Scan mode.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

New for the 2021 model year, Mathews has introduced the TRX 34 and TRX 38 Gen 2 to complete its TRX line of target bows.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Elite Archery offers archer’s expanded shootability with the introduction of its 2021 models.

Boss Buck says that its Boss Sauce Acorn and Apple Liquid Mineral Attractants can pull deer in from long range and lasts for weeks.

ElimiShield says its X10D concentrate will keep undergarments, gloves, socks and caps odor-free for up to 50 washings.