Russell Epperson’s creation of Scent Thief was so good it sparked a Department of Justice investigation. It continues to befuddle big game and predators, giving hunters an edge.

Serious food plotters are buying in bulk from their local feed and seed stores. There is a specific segment of the hunting population that small retail shops can cater to, however.

New for 2025 and coming soon from American Tactical is the 3B Triple-Barrel Shotgun.

Matt Stutzman becomes the first para athlete to be named Archer of the Year; USA Archery announces new management of the Olympic Archery in the Schools Program; Pope and Young announces change to non-typical whitetail deer category; 2025 Lancaster Archery Classic and Easton Youth & Collegiate Trophy Tournament; and USA Archery Coach Of The Year awards revealed.

All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.

Give your customers a better understanding of when and how to reload.

The search for a new — or a replacement — tax professional means understanding just what your archery shop needs.

Slug guns have become specialty items with better accuracy and range than ever. What are you stocking?

The AGM VarmintV2 50-384 is a long-range thermal with intuitive controls and simple setup.

The all-new LR (long-range) crossbow from Ravin was designed for extreme downrange accuracy.