Bear Archery will donate bows to help support the One Wish Foundation’s biggest fundraiser of the year.
Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.
Lakewood Products recently announced that Sara Lamson would join its team as a new sales and marketing representative.
Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.
Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.
American Tactical, a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is offering a special "Tax Day" Promo for select FX1911s.
Business is good at RubLine Marketing, and it recently added Tina Rausch to its team.
Providing proper backpack fitting techniques for your customers will increase customer satisfaction, taking a load off your shoulders.
Here’s why more customers are flocking to the flat-shooting, long-range 6.5 Creedmoor as a perfect option for precision competition and big-game hunting.