Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

Based on the Ruger Guide Gun platform, the reintroduced Hawkeye Alaska rifle sports a Hogue OverMolded stock and matte stainless finish.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

In the latest shooting sports industry news, the new McMillan A-10 riflestock is shipping and Sig Sauer releases commemorative pistols to benefit the National Law Enforcement Officers Memorial Fund.

Among the reasons to access an AR’s buffer and buffer spring are routine maintenance or installing a high-tech, quieter version to reduce noise.

Team USA’s Braden Gellenthien was a double gold medalist in Shanghai, China, and punched his ticket to the end-of-the-season World Cup Final.

Advice from veteran retailers can help archery shop owners — established and new alike — navigate through tough times and increase sales.

Take word-of-mouth marketing into the 21st century with these social media strategies.

Showing the vitals of a deer and turkey, as well as nine other aiming points, the Morrell Back to Back Combo 2 is a useful year-round target.

T.R.U. Ball Beast XT releases comes in two different trigger configurations, so shooters can choose the one they like best.