The Avian-X HDR (heavy-duty realism) hen decoy has a true-to-life paint scheme and flocked tail section to mimic a turkey's natural sheen and eliminate glare.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

The media and advertising worlds are evolving almost daily. Don't ignore legacy media outlets, however. Here are some reasons you still should advertise in traditional media.

The inaugural Hunting Retailer Show will go on as scheduled March 9-10, despite the recent tornado that struck other parts of Nashville.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Learn how to create more opportunities for impulse buying at your archery store with these five tips.

The use of suppressors on hunting rifles is growing by leaps and bounds, and it’s time to educate your customers.

There's still time to sign up and make plans to attend the Hunting Retailer Show.

There are actions retailers can take to help assure a bright future for the shooting world — and improve sales now and in the coming years.

Adding a handful of 28-gauge guns to your shotgun rack can attract a variety of shooters.