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Crossbow sales lead pic

Crossbow Sales and Trends

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.

Weatherby

Range Report: Weatherby 307 Range SF

Weatherby innovation, performance and timeless looks thrive in rifles coming out of its Wyoming factory, but so does an all-new, affordable line with the same legendary accuracy and reliability. The new 307 Range SF is destined to gain serious traction among hunters.

Collage Post Malone Humphries Archery

Post Malone Visits Salt Lake City Archery Shop

Musician Post Malone took the time to visit Humphries Archery in Salt Lake City, Utah, to expand his gear and increase his shooting skill.

Williams

12 New Red-Dots for 2025

Innovative new technologies and functional improvements are driving the red-dot market.

Reese Hornady

10 Big-Game Ammo Options to Bag More Sales

Big-game hunting is actually growing in popularity in recent years, and all those hunters are clamoring for ammo.

Firefield 10 X LPVO

Firefield Rapidstrike LPVO Riflescope

Firefield’s Rapidstrike 1-10x24mm LPVO Riflescope is the latest addition to its Rapidstrike series.

3 Hot New Riflescopes

Barnes Harvest Box leaves

Barnes Bullets Harvest Ammunition

Barnes Bullets launches a new Harvest ammunition line for the whitetail and thin-skinned game market.

Web Bowtech 6

Bow Review: Bowtech Virtue

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

Easton Micro Lite Nock lead pic

Easton 5mm MicroLite Nocks

Easton Archery 5mm MicroLite nocks were designed to meet the diverse needs of target shooters and bowhunters.