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A carefully crafted preseason sale can increase your archery shop’s foot traffic and boost your bottom line. Here’s what you need to know to develop a plan.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

In the author's opinion, the 300 PRC will stand for some time as a two- or three-box shelf space limit unless additional manufacturers decide to add it to production.

Having the right archery tackle can go a long way toward turning a good season into a great season and give you the confidence that when the rubber meets the road — and a big buck walks into your life — your equipment won’t let you down.

Customers looking for a portable and affordable ambush option should check out the Ameristep Doghouse Run & Gun Blind.

In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

Many of your customers who shoot an index-style release punch the trigger, and they probably do so because no one taught them how to properly set the release’s length.

Tetra Hands-On lead removal wipes remove up to 99 percent of lead and other fouling residue from skin.

Firearm sales boomed in April 2020 as mandatory checks via the National Instant Check System hit a record number for the month in the NICS's 20-year history.