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In an industry where innovation is the name of the game, the new AXE AX440 crossbow stands near the top of the heap for 2022.

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

How many hunters are there in the U.S. today, really? Are there more people hunting today than, say, 20 years ago? Which states have the most licensed hunters? How have the statistics changed over time?

Hearing enhancement for hunting and shooting is a growing market offering solid profit margins.

To help consumers decide which bowsight is right for them, mount several of your best-selling models on a display riser that can be taken outside.

No one likes paying for something they hope they never use, but you can’t skimp on these types of insurance for your firearms business.

Value priced new round is excellent for training

New P&Y world record typical velvet mule deer; S3DA offers online coaching certification; Josh Kuder joins NDA board; and GSI Outdoors acquired by Pelican International.

Today’s air rifles are capable of taking some of the biggest game on the planet, and your customers will want to know about these three models.