Business

One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

Here we take a first look at the Sig Sauer MCX with all its modularity and multi-caliber goodness at a special pre-SHOT Show event near Las Vegas.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.

Brandon Wright is a top contributor to Tactical Retailer and is an accomplished competitive pistol shooter and master trainer with International Training Incorporated.

Remington Outdoor Company announced Tuesday it was launching a new incentive program to help boost sales by giving top retailers cash for moving inventory.

At the end of a long and productive week at SHOT, it’s time to distill what we’ve learned. While it’s impossible to see everything there is, much less give each individual gun the attention it deserves, these are three things we noticed.

The ATF on Friday issued an open letter saying shouldering the SB-15 SigTac Pistol Stabilizing Brace "redesigns" an AR pistol (or any pistol, for that matter) into a short-barreled rifle.

Recognizing the trend in creating gun ranges that cater to a more affluent, urban clientele who demand more services and better facilities, a new group is on the ground floor of building a new indoor range in the Washington suburbs in Maryland to help offer something new for folks who have few options.

An updated version of the Daniel Defense V9 carbine, the new DDM4V11 is tailor-made for the 3-gun competitor or home defense customer.

With ammo supplies short and more shooters building their own bullets, it’s important to ask a few key questions before stocking presses and powder.

How does a shooting school make its courses more friendly to the civilian market?

Sprague’s has gone through a number of renovations and additions, morphing into a 23,000-square-foot operation that includes a 10-lane, 25-yard indoor shooting range, plus extensive retail and training space.