Business

In a letter to short-barreled shotgun manufacturer feds say shouldering an SB15 could be illegal.

While other companies might have flashy PR campaigns or high-profile events, Mossberg has clearly made a lot of headway with products that appeal to the everyday shooter and push the envelope of what can excite the shooting sports retail market.

E-Check Users and state Point-of-Contact programs will become available at 4:30 a.m. EST the day after Thanksgiving to help sellers accommodate the expected large numbers of buyers on Black Friday.

The National Shooting Sports Foundation noted that the number of checks in the National Instant Criminal Background Check System during September is the second highest on record for the month during the 16-year history of the NICS.

There’s nothing wrong with a given pistol simply because a newer model has come out, but the desire for the latest and greatest can often cause customers to pass over earlier guns. So, what’s a retailer to do?

Becoming a firearms instructor and providing training for the growing ranks of America’s concealed carry permit holders gives businesses a way to make money when market bubbles burst.

The move loosely parallels recent efforts by the Federal Deposit Insurance Corporation and Justice Department to add greater regulatory scrutiny to companies that engage businesses they claim are at "high risk" for fraud.

Learn more about today's target shooter. CLICK GRAPHIC TO ENLARGE.A new infographic compiled by the National Shooting Sports Foundation tells most retailers what they probably already know (and what SSR has been telling our readers for about a year now)...the shooting sports are growing, and growing more diverse. "Driven by newbies, target shooting participation has leaped by 19 percent, from 34.4 million in 2009 to 40.8 million in 2012," NSSF says. "That’s a 6.4 million increase; for comparison, golf and some other traditional activities have seen their participant base decline by millions." Think about some of the stats in here. New shooters are in their 3os, almost 40 percent are female (that's just a stunning fact in itself) and nearly 50 percent are from the city or its outskirts. While shooters with more than a half decade of experience are older, rural men who typically are hunters, new shooters are looking a lot different from what they used to be. Is your retail operation prepared to meet the sales challenge for shooters new to the market who have very different perspectives than some of your "classic" clientele?

Legendary German firearms manufacturer aims to become a ‘household name’ for American shooters.

The study found that prices on ammunition for hunter would increase by about 300 percent on rimfire and centerfire rifle ammo, and nearly 400 percent for shotgun shells. The ban would also translate into nearly 40 percent fewer hunters, or hunters that hit the woods less often.

In a move intended to push more product to the market, Ballistol is searching for new pros to rep its goods to retailers.

The new "Condition Crimson" ads feature images of "normal citizens" that represent the core of the Crimson Trace customer base, including a "Tiger Mom," an "Empty Nester," an "AR Guy" and a "Core Customer."

The new "Condition Crimson" ads feature images of "normal citizens" that represent the core of the Crimson Trace customer base, including a "Tiger Mom," an "Empty Nester," an "AR Guy" and a "Core Customer."

According to Remington spokesperson Jessica Kallam, the company believes the change "improves service to the independent retailer."

According to Remington spokesperson Jessica Kallam, the company believes the change "improves service to the independent retailer."

The company says slowing sales in "modern sporting rifles" accounted for 87 percent of the nearly $40 million first quarter earnings decline.

The company says slowing sales in "modern sporting rifles" accounted for 87 percent of the nearly $40 million first quarter earnings decline.