Vortex Optics Articles

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Aaron Lucky named president of Easton; USA Archery and Vortex Optics increase partnership;, TRU Ball/AXCEL Archery becomes gold sponsor for IBO World Championship.

It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Honored American Veterans Afield announces the launch of a new long-range shooter training program through its Learn to Shoot Again division.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!