These three handguns are fit for the hunt and will appeal to customers.

Lever action rifles are hotter than ever. And we’re not just saying that with no facts and figures to back up the assertion.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

These hot new competition pistols provide an edge when the clock is ticking.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

Your customers have questions about firearm finishes, and you should have answers.

Taurus, Beretta and Smith & Wesson are all branching into new territory this year — plus, a toggle-system straight-pull out of Germany that’s a must-see.

Be ready to educate your customers about safety features and how they function.

The .410 revolver might not seem the most practical gun, but it’s plenty versatile.

They cost a lot, sting in recoil and defy IWB carry. But hunters want to pack ’em. Here’s why.