Ripcord Articles

May and June came out with a hot lineup of new products!

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

A high-quality arrow rest is essential for achieving a smooth, consistent release and accurate arrow flight. For the archery retailer, equipping customers with the latest, greatest models provides an avenue for increased profit.

The Ripcord Max IMS arrow rest is compatible with bows that feature the Integrate Mounting System machined directly into its riser.

Seven well-known archery brands, including Bowtech, will now operate under the new corporate identity, Pure Archery Group.