The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Thermal is hotter than ever, and these 11 scopes will give you a wide variety of features and price points to offer your shoppers.

The Thermion Duo DXP50 riflescope provides excellent thermal capabilities and daylight versatility.

The Axion XQ19 compact thermal from Pulsar is a no-nonsense thermal monocular that’s value priced.

The Oryx Thermal LFR from Pulsar is trail-proven technology for the toughest hunts.

The pocket-size Axion XG30 monocular raises the bar for thermal imaging for professional and recreational applications.

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.

Thermal and night-vision optics like those offered by Pulsar are effective tools in the never-ending war against feral hog populations.

The Merger LRF XP35 continues Pulsar’s manufacturing tradition of compact but powerful thermal binoculars.