marketing Articles

FC The New Old Guard johnhafner 411

The New Old Guard in the Firearms Industry

We’re witnessing a transition as the elder millennials ascend to leadership roles. What does this mean for the industry, management, and this generation itself as Boomers and Gen Xers start to move out and a new generation takes over?

FB Stop Spamming i Stock 1989862145

Stop Spamming and Start Selling

When your customers get an email from you, it should be special and welcome — not something they delete without reading because you’ve been bombarding them with offers.

NSSF i Stock 2204337769

Text Marketing in the Shooting Sports Industry

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.

FB Tik Tok i Stock 2202186732

Get Started Using TikTok on a Budget

You don’t have to spend a fortune to produce compelling TikTok content.

Web Billboard

Old School Advertising Isn’t Dead

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.

January 23, 2026

HAF2416 web

15 Things Archery Retailers Should Do Differently

In the business world, making changes sooner rather than later is usually a good thing.

December 03, 2025

DSF3411 web

Become the Hangout

Tips for keeping traffic up during hunting season.

November 21, 2025

FB Marketing Trends i Stock 2171092251

New In-Store Marketing Tactics for Hunting Retailers

The world is changing, and the hunting retail experience is changing with it. Try these high-tech, new-wave tactics to keep your store up to date.

October 27, 2025

Apps for Marketing i Stock 1643921163

Apps That Can Help Your Retail Business Grow

With literally millions of apps to choose from, how do you identify the ones that can make a real difference in your business?

October 01, 2025

Web Melissa giving seminar at Fleet Farm

Building an Influencer Marketing Plan From Scratch

Help for deciding on which influencer to work with, on what scale, and at what cost.

Web Attract1

Attracting and Keeping New Archery Customers

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

Marketing

Top 10 Pointers for an Effective Marketing Plan

Marketing doesn’t have to be a big, expensive endeavor if you do it properly.

February 06, 2025

DSCF5724

Five Marketing Trends to Know

In the ever-changing world of marketing, several current trends could have a positive impact on your business.

Gun sales 1

Increase Revenue Through Return Customers

While new customers are important, building your base of return customers should be a priority.

Print marketing i Stock 525546355

Yes, Print Marketing Still Matters

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

October 30, 2023