ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

The BX-4 Range HD TBR/W 10x42mm Rangefinding Binocular fuses Leupold’s DNA engine and ballistics software with premium optical performance.

Leupold’s new Mark 5HD 2-10x30 riflescope doesn’t need bulk to deliver at distance.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

Leupold’s new Mark 5HD 2-10x30mm riflescope defines accuracy, precision and optical performance in a shorter, lighter platform.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Selling optics is all about knowing what a shopper needs — and what they don’t.

Leupold & Stevens partners with Mule Deer Foundation to host Black-Tailed Deer Summit; Rock Outdoors to represent Bear Archery in Northeast; Page Pearce breaks record in Redding victory; NASP returns to in-person competition; and ATA updates quarterly FET Report and FET Guide.

What does "high-end" mean in terms of riflescopes?

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.