Entries Tagged gun sales

With so many marketers vying for customer dollars, how do you compete?

Firearms retailers can use these strategies to make sales in a market downturn.

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Is selling online for you? Here’s how to do it right.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

You can’t know everything about every product but you can boost revenue by becoming a resource for your local shooting sports community.

Slowing gun sales create uncertainty for retailers but bright spots remain.

While new customers are important, building your base of return customers should be a priority.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

It always makes sense to add emphasis to growing product categories.

Shotguns present steady sales opportunities across categories and customer groups.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.