First Lite Articles

Rain Gear

How to Sell Rain Gear the Right Way

All rain gear is not created equal, but there’s an option for every budget.

Collage bow pyramid lead pic

Creating the Ultimate Bow Pyramid

Tips to stock your store right.

Rinella First Lite Feature

With Its Recent Acquisition of First Lite, MeatEater's Business Model Comes Into Full View

Following in the footsteps of the successful business model used by GOOP, Huckberry and other lifestyle e-commerce companies, MeatEater makes its biggest move yet.

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MeatEater, Inc. Acquires Hunting Apparel Brand First Lite

Steven Rinella's MeatEater brand makes its first move into manufacturing and commerce, expanding beyond its media interests.