When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

A thermal and night-vision roundup.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Don’t ignore the binocular market, or the education base you need to serve it.

Burris Optics develops products that provide consumers with accuracy, durability, innovation and value while backed by a lifetime of reliable performance, guaranteed forever.

In the latest outdoors news, Smith & Wesson is donating $500,000 to the NSSF's #GunVote initiative, and the NRA-ILA is raising money to fight anti-gun campaigns.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.