TagsStories About Archery Trade Association

Stories About Archery Trade Association

Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Posts
April 16, 2019

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Archery Industry Posers Alert — Part 2
Archery Industry Posers Alert — Part 2
Posts
April 15, 2019

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.
Meet the ATA Outreach and Education Team
Meet the ATA Outreach and Education Team
Posts
March 29, 2019
Meet the outreach and education team that performs vital archery and bowhunting work for ATA members.
Archery Trade Association Announces Rebranding Efforts
Archery Trade Association Announces Rebranding Efforts
Posts
January 23, 2019
Unveiled at the 2019 Archery Trade Association (ATA) Show in Louisville, Kentucky, the organization showed off its new logo and discussed its vision for the future.
Prepping for 2019 ATA Show in Louisville
Prepping for 2019 ATA Show in Louisville
Posts
January 07, 2019
The 2019 ATA Show begins January 10 in Louisville, Kentucky, and the staff at Archery Business is preparing to cover the annual event and bring you the latest and greatest in new archery gear.
6 Steps for Creating a Productive Marketing Plan
6 Steps for Creating a Productive Marketing Plan
Posts
October 02, 2018
A marketing plan is a roadmap to achieving your business goals. Here’s how to begin.
5 Things Your Archery Customers Are Thinking (and Want You to Know!)
5 Things Your Archery Customers Are Thinking (and Want You to Know!)
Posts
July 04, 2018
Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.