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Darrin Brown from Power-Stop Archery Targets details the company’s interesting history, which dates back to 1888, and how it continues to test new target materials to improve its product line.

Vast improvements in shotgun design and ammunition have made measurable performance differences. Does a .410 make sense for turkey hunters?

Almost every whitetail hunter who walks into your archery shop wears a headlamp during deer season. If you don’t stock this popular product, it’s time to start.

Put new gun buyers on the right path for effective personal protection.

From variable power scopes to holographic sights, EOTECH earns the trust of the most demanding users.

2022 Lancaster Archery Classic recap; dates announced for 2022 Muzzy Classic Bowfishing Tournament; NBEF Turkey Anatomy and Shot Placement Guide available; and 2020 harvest of whitetail bucks largest since 1999.

Defensive and tactical ammunition is built to defend and protect.

The keys to success are simple, but improvement requires real action

The Nukem Grab and Go Hunting Blind is highly portable and sets up in seconds.

The quotable king of the investment world has a lot to say that will help small companies and business owners seeking a retirement nest egg.

As far as compound add-ons go, bowsights are a big-ticket item — whether your customer just purchased a new bow or is upgrading a dependable used one.

Wellness programs are easy to set up and cheap to run, and they can save you money in the long run.

When it comes to debating shot angles, or recreating a recent shot taken by a customer in your archery shop, the NBEF Mini 3-D ‘Stick Pin’ Deer is a tremendous tool.

Food plots continue to be popular among hunters. Here’s what you need to know to cash in.

Don’t be fooled by the name. The new Mathews V3X, while similar to the V3, elevates the shooting experience to the next level.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

New scope delivers European-quality optics that excel in low-light situations.

Before Richard Bowen, no archer had ever shot a perfect 360 score on a five-spot target, plus a perfect 330 score on a Vegas target during the same competition.

Use these seven tips to avoid trouble and controversy on social media.

Combining modern performance with classic lever action lineage.