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Crossbows provide the impetus for increased recruitment and retention among modern bowhunters and play an expanding role in deer management.

The TT Modular Gunner from Tasmanian Tiger offers complete customization in a lightweight backpack.

ATI’s Cavalry Turkey camo shotgun has a ton of features while still maintaining a budget price.

While the world still isn’t back to “normal” due to a lingering pandemic, attendees and exhibitors once again met face to face at the annual ATA Trade Show to see the latest and greatest hunting and archery gear.

Become a one-stop shop for all the deer hunters who walk through your front door.

Mossberg adds an optics-ready .410-bore to its 500 Turkey shotgun lineup.

2023 Indoor Nationals Final lineup announced; Explore Archery program highlights; and Kevin Mather elected as Para Athlete Director on USA Archery’s Board.

Special spring conservation seasons for light geese give waterfowlers a chance to extend their fun. They need some specialized gear, though.

The PRS suppressor from Maxim Defense offers increased reliability and longevity.

The Ripcord Max IMS arrow rest is compatible with bows that feature the Integrate Mounting System machined directly into its riser.

Record-breaking attendance at Kinsey’s Dealer Show 2023; USA Archery Indoor Nationals Final purse grows to more than $70k; USA Archery honors past president with Legacy Award; Toxey Haas earns NWTF Hunting Heritage Award; and USA Archery hires senior director of communications and marketing.

An employee’s age doesn’t affect their engagement with your company as much as how long they’ve been on the job does.

Ruger sets a high bar with the lighter, niftier AR-10-style SFAR.

Top gear, from purpose-built hoodies and shirts to high-quality tactical boots and bullet-stopping vests.

30 tips for conducting a successful search for your next archery shop employee.

Following a few basic rules can generate higher open rates and better engagement.

Wildlife feeders fill floor space and create important foot traffic.

The CPFS pistol from Cosaint Arms delivers accuracy and reliable performance.

Antler King Southern Greens provides a palatable food source for whitetails from early archery season all the way through late gun season.

Outfitting for optimum efficiency will help your customers be prepared for every opportunity.