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TrueTimber camouflage brand ambassador Dale Earnhardt Jr. is the honorary chairman for the 2018 National Hunting and Fishing Day.

Full-service marketing communications firm Brothers & Company hires new media planner/buyer for outdoor recreation category.

Part cooler, part backpack, these two tough-as-nails soft coolers/backpacks can keep your food and drinks cold or your gear completely dry during a downpour.

Industry Day at the Range invites potential exhibitors for the 2019 range event to register before Sept. 28, when registration officially closes.

Sportsmen and women contribute more than $93 billion annually on gear, travel, licenses and more.

There’s no better time to offer your customers great deals on Mo’ Foam CHUNK layered archery targets from Delta McKenzie.

Custom riflestocks often are works of art, and it doesn't matter if they're made of wood, a composite or fiberglass like the ones built by hand by McMillan.

For your customers who want a solid and dependable bow holder attached to their treestand, offer them the High Point Super Max.

Former Cabela's employees are being sued by Bass Pro Shops for allegedly violating non-compete agreements and misusing confidential information.

For your archery customers who prefer to keep their feet on the ground, offer them the new Silent Brickhouse Blind from Ameristep.

Gun control activist stockholders passed a resolution demanding that Smith & Wesson officials monitor events of gun violence associated with their firearms and research ways to create safer products.

Moon Shine Camo recently announced that it is restructuring the company and rebranding to Sirphis.

As the pistol caliber carbine craze gains steam, JP Rifle’s GMR-15 pistol caliber carbine sits on top of the pack.

When it comes to driving sales and revenue with content marketing, becoming the go-to business in any industry is all about mindshare.

Crimson Trace has introduced a new line of red dot sights for pistols and long guns designed to meet the needs of 3-gun competitors, home defenders, hunters and recreational firearms enthusiasts.

Crimson Trace has a new line of red dot sights designed for 3-gun competitors, home defenders, hunters and recreational firearms enthusiasts.

For more than 25 years I didn't know anything existed in the realm of gun-cleaning products other than WD-40 and Hoppe's No. 9, the latter only because I saw it on shelves in stores.

A U.S. Border Patrol agent in Arizona hopped on the gender reveal party trend in April 2017, but his explosive announcement started a 47,000-acre wildfire.

A marketing plan is a roadmap to achieving your business goals. Here’s how to begin.

Shooting his Elite Archery Victory X compound, Team USA's Kris Schaff took down several of the best archers on the planet to take the Hyundai World Cup Final.