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Trijicon 1

Military Tough, Consumer Friendly

Trijicon continues to push the evolution of advanced optics for a wide range of users
Collage Vapor Trails Aftermath

Vapor Trails Outdoors Aftermath Broadhead

The Aftermath from Vapor Trails Outdoors is a unique 100-grain mechanical broadhead.
Bravo LIN Ked

Bravo Concealment LINKed Holster

The LINKed holster from Bravo Concealment combines the company’s Torsion technology with an accessible mag pouch tucked close to the body.
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Field Test: Hawke XB1 1.5-5x32 SR Crossbow Scope

The author finally finds a variable-power crossbow scope that is accurate, bright and an excellent value.
Plano Rustricator

Plano Rustrictor AW2 52-Inch Gun Case

Rustrictor gun cases from Plano keep firearms safe and rust free.
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How to Ensure You Make Money at SHOT 2023

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.
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Employee Performance Reviews: Why Should You Offer Them?

Unfortunately, many archery shop owners and managers choose not to conduct employee performance reviews on a regular basis.
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Video: Vortex Strike Eagle Riflescope Unboxing

A firsthand look into Vortex's brand new 3-18x44 optic, a versatile option for long range shooters and hunters alike.
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Concealed Sales Potential

The market is hot, and these five carry pistols are on customers’ lists.
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Barnett Vortex Youth Compound Bow

The Barnett Vortex compound youth bow is designed for growing teenage hunters.
Woox Axe

Woox Solo Backcountry Axe

Form meets function with the Solo backcountry Axe from Woox.
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TenPoint Flatline 460 Crossbow

The compact TenPoint Flatline 460 crossbow shoots shorter-than-standard arrows — 16 inches — at 460 fps.
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5 Rules for Video Marketing

It’s not as complicated as it sounds and it has the power to engage new customers.
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Rounding Up A Few Hunting Boots

Help your patrons put their best foot forward with boots that are tailor-made for specific hunting tasks.
Hornady Press

Hornady Lock-N-Load Iron Press

The single-stage Lock-N-Load Iron Press from Hornady blurs the lines between progressive and single-stage reloading.
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Behind the Counter: Challenging Product Categories

We asked three veteran archery retailers: “Which product categories are most difficult for you to sell?” Here’s what they had to say.
Chard Meat Grinder

Chard #12 Electric Meat Grinder

Make meat candy the easy way with the Chard #12 heavy-duty electric meat grinder.
Antler King Deer Block collage

Antler King Trophy Deer Block

The Antler King Trophy Deer Block is highly palatable and provides long-range attraction.
Shotgun 1

The Do-All Shotgun Lives On

Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.
News beauty

New Products Set to Launch at 2023 ATA Trade Show and Other Industry News

New bowhunting gear set to launch at 2023 ATA Trade Show; TenPoint Crossbows promotes Keith Arnold to VP of sales; GAS Bowstrings welcomes Tanja Gellenthien to sales team; and Kentucky S3DA hosts Barton Memorial Archery Tournament.