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Trijicon continues to push the evolution of advanced optics for a wide range of users

The Aftermath from Vapor Trails Outdoors is a unique 100-grain mechanical broadhead.

The LINKed holster from Bravo Concealment combines the company’s Torsion technology with an accessible mag pouch tucked close to the body.

The author finally finds a variable-power crossbow scope that is accurate, bright and an excellent value.

Rustrictor gun cases from Plano keep firearms safe and rust free.

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.

Unfortunately, many archery shop owners and managers choose not to conduct employee performance reviews on a regular basis.

A firsthand look into Vortex's brand new 3-18x44 optic, a versatile option for long range shooters and hunters alike.

The market is hot, and these five carry pistols are on customers’ lists.

The Barnett Vortex compound youth bow is designed for growing teenage hunters.

Form meets function with the Solo backcountry Axe from Woox.

The compact TenPoint Flatline 460 crossbow shoots shorter-than-standard arrows — 16 inches — at 460 fps.

It’s not as complicated as it sounds and it has the power to engage new customers.

Help your patrons put their best foot forward with boots that are tailor-made for specific hunting tasks.

The single-stage Lock-N-Load Iron Press from Hornady blurs the lines between progressive and single-stage reloading.

We asked three veteran archery retailers: “Which product categories are most difficult for you to sell?” Here’s what they had to say.

Make meat candy the easy way with the Chard #12 heavy-duty electric meat grinder.

The Antler King Trophy Deer Block is highly palatable and provides long-range attraction.

Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.

New bowhunting gear set to launch at 2023 ATA Trade Show; TenPoint Crossbows promotes Keith Arnold to VP of sales; GAS Bowstrings welcomes Tanja Gellenthien to sales team; and Kentucky S3DA hosts Barton Memorial Archery Tournament.