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Business Tips That Yield Results

We asked three archery retailers: “What are some of the best business tips that have served you well, and how have you woven them into your store?”
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A Thermal Built for Night Hunting

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.
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Gridiron Capital Agrees to Sell GSM Outdoors and Other Industry News

Gridiron Capital agrees to sell GSM Outdoors; Easton highlights USA craftsmanship during “America Month”; Team Mathews crowns three national champions; USA Archery celebrates 18-year tenure of National Head Coach KiSik Lee; and Pope and Young announces two new whitetail velvet world records.
Ph RH460 10 Inch Lifestyle Snow Kuiu Hunt large

3 Must-See Hunting Handguns

These three handguns are fit for the hunt and will appeal to customers.
Ozonics HR600 cropped

​​Ozonics HR600 Ozone Generator

The new HR600 ozone generator from Ozonics takes odor control to the next level.
Citadel BOSS30

Citadel Boss30 12-gauge AR-Style Shotgun

The BOSS30 AR-style shotgun can handle home defense, recreational shooting and 3-Gun competition.
Cropped Honor Glamour1 Limbs7 1

Bowtech Archery Honor 25th Anniversary Bow

The limited-edition Bowtech Honor compound bow marks the company’s 25th anniversary.
Big Horn Armory M8922 12

Big Horn Armory Model 89 Maple Stock Rifle

The Limited Edition Big Horn Armory Model 89 rifle sports a maple stock and stainless-steel barrel.
Retail Strategies 1

Mastering Customer Loyalty

Providing extra value and opportunity will give you leverage with price shoppers.
Reese Hunting Knife2

12 Hunting Knives and Saws to Help Retailers Get Their Cut of Blade Sales

Hunters are known knife junkies, and they won’t be able to resist these models.
Dead Ringer Great White collage

Dead Ringer Great White Broadhead

With a hybrid front-deploy design, the Great White broadhead from Dead Ringer delivers dynamic terminal performance.
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Crossbow Review: TenPoint TX 440

The ultra-compact TenPoint TX 440 crossbow blends power and pinpoint accuracy in a high-quality build.
Johnhafner 211

NSSF: Overcome the Problem With Selling Used Guns

Struggling to make a profit on used guns? We’ve got your solutions.
Collage Olympic Medalist in Archery takes aim

From a Bow Shop Coupon to Olympic Archery Gold — Twice!

Team USA’s Darrell Pace earned a place on four Olympic teams, four Pan-Am teams, and seven world teams; he’s also the only archer to ever hold all the world records at the same time.
ZEISS Conquest V4

Zeiss 3-12x44mm Conquest V4 Riflescope

Zeiss has extended its Conquest V4 line of riflescopes with two new versions.
Burris Signature HD15x56

Burris Signature HD 15x56mm Binocular

Experience clarity and precision with the Burris Signature HD 15x56mm binocular.
Merkel Helix Speedster

Embracing Straight-Pull Bolt Actions

While straight-pull bolt actions have been around for well over a century, they’re still new to many American shooters.
Web MTM Bow Case 7

In the Spotlight: MTM Case-Gard

A family-owned and operated company for more than 55 years, MTM Case-Gard continues to produce products for shooting sports enthusiasts including bowhunters and target archers.
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New Products This Summer

Badlands All-Terrain Xtreme 25 Backpack At the top of the Badlands All-Terrain Xtreme (ATX) hunting pack hierarchy, sits the head honcho. The big…
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The ATA's 2024 Archery and Bowhunting Summit

The ATA's 2024 Archery and Bowhunting Summit provided helpful insights into archery and bowhunting participation numbers that state agencies and industry members can use in future efforts.