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In one of the most unique Oval Office meetings possibly ever, rapper Kanye West met with President Trump to discuss a wide range of topics.

Sightmark’s new Core Shot A-Spec bridges the gap between a full-sized and mini red dot sight, making it perfect for AR pistols and SBRs.

Sightmark’s new Core Shot A-Spec bridges the gap between a full-sized and mini red dot sight, making it perfect for AR pistols and SBRs.

The new-for-2019 flagship PSE Evoke 35 SE, Evoke 35 EC and Evoke 31 are sure to be a hit with bowhunters across the country.

Sturm, Ruger & Company, Inc. has issued a product Safety Bulletin for certain Ruger American Pistols chambered in 9mm.

Genesis Archery donates $10 to the National Breast Cancer Foundation for every pink Genesis bow sold.

ALPS Brands, manufacturer of performance-driven technical support gear for adventure hunting, wilderness exploration, and family camping, is marking its 25th anniversary this year.

PRADCO expands its portfolio of topnotch hunting brands by bringing food plot pioneer Whitetail Institute into the fold.

We asked three veteran retailers: Is your female customer base growing, remaining stable or declining? And what are you doing to promote archery to women?

Selling product lines your competitors don’t offer is a good strategy, and one of those lines might be loading equipment made by Dillon Precision.

Whitetail Institute of North America, the creator of food plot and deer nutrition products since 1988, has been acquired by PRADCO Outdoor Brands.

The Parker Poison 30 is for the avid deer hunter who wants to spend well under $1,000 and still enjoy a quiet and pleasant shooting experience.

Veterans Day is coming up in November. This is a great time to focus on veteran-owned companies and products, as well as offering discounts to veterans.

The National Archery in the Schools Program (NASP) is moving forward with a pilot program in Kentucky to establish an Alumni Association for former NASP participants.

Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.

RISE Armament introduces the new 300LE rifle, which is set to be the headliner of the company's new Law Enforcement Division — RISE LE.

Crimson Trace will be a Supporting Sponsor for the first time at the Industry Day at the Range in Las Vegas prior to the 2019 SHOT Show.

Crimson Trace will be a Supporting Sponsor for the first time at the Industry Day at the Range in Las Vegas prior to the 2019 SHOT Show.

Shooting his Elite Archery Victory X compound, Team USA's Kris Schaff took down several of the best archers on the planet to take the Hyundai World Cup Final.

A marketing plan is a roadmap to achieving your business goals. Here’s how to begin.