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The 2022 ATA Trade Show will take place January 7-9 in Louisville, Kentucky, and the first day is a special Buyer Day.

EOTech sights stand up to a series of dawn-to-dusk field tests in the Texas Panhandle.

It’s a mouthful, but true: Proper previous planning prevents poor performance. And that goes double for your firearms business.

Optics-compatible outside the waistband (OWB) holster is packed with features.

The compact Killer Instinct Swat X1 crossbow measures only 6.25 inches in width when ready to fire.

Surge Outdoors, a new supplier of hunting and outdoor-related products, recently announced its purchase of Barnett Crossbows.

Customers will be on the lookout this summer for these items and others in your store. Here are some things to consider that have been put through the test by our team.

Sharpen every knife and tool in the house without breaking a sweat.

This addition to CZ’s striker-fired pistol line features an enhanced, competition-ready package.

In Tokyo, Japan, Team USA recurve shooter Kevin Mather recently won gold in his Paralympic debut.

Get the most bang from every handgun sale by offering a wide selection of add-ons.

It’s been 20 years since the terrorist attacks of 9-11-2001; these two videos offer insight into United Flight 93 and the heroes who fought evil on that tragic day.

Team Bowtech’s Tim Gillingham recently won the ASA Classic in Fort Benning, Georgia, and also secured the 2021 ASA Shooter of the Year title in the Senior Pro division.

Crossbow hunters use the same accessories as compound bowhunters but need a few extra items. Here’s what you should be selling and why.

The CVA Paramount HTR pushes long-range shooting — and sales — potential.

President and CEO Keith Kelly explains the origins of Swhacker’s unique expandable broadhead design — and offers a discount on your next order for mentioning this article.

The Millennium M100U Ultralite hang-on treestand offers easy set up and all-day comfort.

Figure out what’s bringing in the business, and quit wasting time and money on things that aren’t.

Mossberg has expanded its MVP Patrol bolt-action rifle series.

The Archery Trade Association is asking for those persons wanting to apply for the job of ATA president/CEO to indicate their interest by Sept. 24, 2021.