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Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?

In the latest shooting sports industry news, High Speed Gear has a new partner and Walther now offers its PPQ M2 in coyote tan.

Running an archery shop can be difficult, especially during the busy season. Here are a half dozen suggestions on how to lower your stress.

Customers who purchase a TenPoint Stealth NXT crossbow package through Nov. 30, 2019, can take advantage of a $200 mail-in rebate.

Adding bow balancing to your pro shop services may help you balance the books, too.

In the latest shooting sports industry news, Walther is now shipping its PPK stainless pistols and Galco is again part of the popular "Rambo" movie franchise.

After putting the Century Arms VSKA through its paces at the range, Tactical Retailer finds an AK that is even tougher than the original.

NSSF President Joe Bartozzi has a message for the public: The firearms industry is committed to Real Solutions for safer communities.

The First Annual Hollywood Celebrity Archery Shoot will be held Nov. 16, 2019, in Simi Valley, California, and it will benefit the National Archery in the Schools Program.

The new EKO Cam System from Bear Archery allows up to 90 percent letoff without sacrificing performance while eliminating cam lean.

Tactical Retailer had the opportunity to talk with Brady Speth, CEO and founder of Riton Optics, to understand where they started and the focus of the company.

Established in 1993, Truglo continues to innovate and offer value-added products for hunters and shooters.

The hosts of the extremely popular YouTube series The Hunting Public will provide online and social media support for Bear Archery, Trophy Ridge and Cajun Bowfishing.

The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.

Georgia-based Lethal Products has acquired all intellectual property and brand assets of Trophy Hunting Products.

The Dogtra Pathfinder combines GPS/e-collar and smartphone technology, providing a more intelligent and responsive way to track and train dogs.

If you have an FFL license Type 01 or 02 and are wondering about where you draw the line between performing gunsmithing versus manufacturing, we have answers for you.

Natural Gear's new Dura Fleece assortment features a 300g polyester stretch performance fabric that allows increased mobility in the field.

National wholesale distributor Zanders Sporting Goods has seen tremendous sales growth in Ravin crossbows and other archery products.

Ruger may not be the oldest firearm maker in the United States, but it is the largest and one of the most financially sound. The company’s product offerings are so diverse it likely has a gun to fit the needs of just about any shooter.