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With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

Bowhunters can practice lethal shots with X-Ray Series 3D targets from BIGshot Archery.

Be sure to have your bases covered when patrons visit your store or click on your website on the hunt for a new treestand and ground blind.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Hydra Weaponry’s MARCK-15 9mm H17 rifle features a modular AR-platform design specifically for the Glock 9mm magazine.

The all-new redesigned Axis 2 XP bolt-action rifle from Savage Arms offers hunters out-of-the-box performance at an affordable price.

The Square Up from Last Chance Archery is an excellent new high-precision squaring device and arrow spinner tool.

Last-minute requests, flurries throughout the day, and some late nights in archery shops all are part of the final weeks before deer season opens.