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Providing extra value and opportunity will give you leverage with price shoppers.

The Limited Edition Big Horn Armory Model 89 rifle sports a maple stock and stainless-steel barrel.

The limited-edition Bowtech Honor compound bow marks the company’s 25th anniversary.

The BOSS30 AR-style shotgun can handle home defense, recreational shooting and 3-Gun competition.

The new HR600 ozone generator from Ozonics takes odor control to the next level.

These three handguns are fit for the hunt and will appeal to customers.

Gridiron Capital agrees to sell GSM Outdoors; Easton highlights USA craftsmanship during “America Month”; Team Mathews crowns three national champions; USA Archery celebrates 18-year tenure of National Head Coach KiSik Lee; and Pope and Young announces two new whitetail velvet world records.

The Armasight Contractor 640 Thermal Weapon Sight is ready to hunt.

We asked three archery retailers: “What are some of the best business tips that have served you well, and how have you woven them into your store?”