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LWRC Incentives 190104 101142

LWRC Offers New Incentives For Dealers

One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.

February 19, 2015

TR Faxon762x39 190104 101141

Faxon Firearms Adds 7.62x39 To ARAK-21 Platform

The ARAK platform by Faxon Firearms has been expanded to include the 7.62x39mm Russian caliber, giving shooters a larger, heavier round and more options for ammunition. The 7.62x39 joins the 5.56 and 300 BLK in the modular ARAK-21 lineup.

February 19, 2015

M855ball 190104 123359

Experts: ATF Got It Wrong With M855 Ban

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

February 19, 2015

Tr Stoeger M3 K1 190104 101141

New Stoeger 3-Gun Shotgun

The Stoeger M3K is a 12-gauge semi-automatic with a 24-inch barrel and black synthetic furniture. It accepts up to 3-inch shells. Like all Stoeger semi-automatic shotguns, it’s built around the company’s Inertia Driven system for fast and reliable cycling.

February 16, 2015

Tr HK G36 Angle 190104 101140

New HK G36 Rimfire from Walther

Walther Arms has introduced a new member of its extensive tactical rimfire firearms. The HK G36 rifle is a licensed replica of the standard Heckler & Koch G36 assault rifle, the standard service rifle of the Bundeswehr, the German armed forces.

February 13, 2015

SSR De Young 190104 123358

EXCLUSIVE: Interview With Vista Outdoor CEO Mark DeYoung

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

February 11, 2015

BREAKING: ATK Forms 'Vista Outdoor' For Hunting, Shooting Products

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

February 11, 2015

SIG Sauer MCX Modular Carbine 190104 101140

First Look At The Modular Sig Sauer MCX

Here we take a first look at the Sig Sauer MCX with all its modularity and multi-caliber goodness at a special pre-SHOT Show event near Las Vegas.

February 11, 2015

Para1911 190104 123354

Remington Admits It Bungled R51 Launch, Marlin Transition

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

February 09, 2015

SSR Scottsdale Gun Club 190104 123252

Scottsdale Gun Club Shows How It's Done

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

February 04, 2015