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Walther Arms has introduced a new member of its extensive tactical rimfire firearms. The HK G36 rifle is a licensed replica of the standard Heckler & Koch G36 assault rifle, the standard service rifle of the Bundeswehr, the German armed forces.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

Here we take a first look at the Sig Sauer MCX with all its modularity and multi-caliber goodness at a special pre-SHOT Show event near Las Vegas.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.

American Tactical has introduced a new line of complete rifles built using the company’s reinforced polymer Omni Hybrid Lower Receiver and its brand-new counterpart, the Omni Hybrid Upper Receiver. And torture tests prove the plastic gun can take a beating.

Brandon Wright is a top contributor to Tactical Retailer and is an accomplished competitive pistol shooter and master trainer with International Training Incorporated.