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Today’s red-dot sights offer many advantages for young and old shooters alike. Used by competitors, police and military troops, the red dot has features that sell.

There is no getting around the fact that quality optics like red-dots can be expensive.

For most “local” forms of advertising, like online, newspaper, radio and television, I recommend you invest for at least three months and preferably six.

Ruger has just brought a game changer to the long range shooting competitions — the Ruger Precision Rifle.

Christensen Arms is well known as one of the most high-tech rifle builders in the country, marrying high-end aerospace material science with the best of firearms technology.

In a world where the dominance of the AR has created additional market share for modern sporting rifles in heavier calibers, the German roller-locked platform is well positioned to fill that bigger-bore niche.

Sig Sauer made a splash like few others at the 2015 SHOT Show. That impact is in no small part due to the aggressive leadership of CEO Ron Cohen.

From airsoft to scopes to high-end hunting pneumatic rifles, Crosman is a national leader in driving the market for nontraditional firearms.

While many of the currently available handgun optics solutions were developed for the competition market, there are also solutions appropriate for home defense.