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How packaging can make or break a sale

Whether you’re a manufacturer looking to stand out or a retailer considering your merchandise options, product packaging is a critical part of the sales process. Make sure you pay attention to it.
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Are you a great manager?

A team is often only as good as its leader. Want to know how you stack up as a manager? Test yourself in these 10 vital areas.
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Learn how to recruit youth customers to your archery shop

The future is in the hands of the next generation, and archery retailers know just how important it is to recruit customers at an early age. Learn how to cater to youth archers here.
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Here's why archery retailers should stock deer-hunting gear

It's not uncommon for bowhunters to skip purchasing a quality product just to put the money toward some deer-hunting equipment. Learn how you can serve these diehard hunters in your shop.
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Glenda Zanders inducted into the Illinois Outdoor Hall of Fame

Glenda Zanders works closely with many organizations that are devoted to educating people about the importance of conservation and responsible hunting.
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Reviewing the Dragon Claw .50-caliber air rifle

The Dragon Claw .50-caliber air rifle brings heirloom quality in the booming big-bore airgun business.
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Hearing Protection Act is headed to Congress

The Hearing Protection Act is headed to Congress after being attached to larger bill.
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Trijicon Holds One Millionth ACOG Celebration in October

Trijicon is celebrating its soon-to-be-produced one millionth ACOG with 24 Days of ACOG Sweepstakes.
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Several rifles in SIG SAUER recall

If you are a customer who is affected by the recall, stop using the firearm immediately and follow the instructions on the website or call SIG SAUER Customer Service.