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In the latest shooting sports industry news, High Speed Gear has a new partner and Walther now offers its PPQ M2 in coyote tan.

Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?

Established in 1971, New Archery Products — NAP — continues to innovate and expand its offerings of broadheads and other bowhunting-related products.

One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.

Black Label arrows from Gold Tip are laser-sorted to ensure straightness of +/- .0025 inches.

Take a look at the best reloading products your customers will want to see this season.

The 2019 World Cup Final was held in Moscow, Russia, and Team Easton shooters stood on top the podium in men’s and women’s recurve and compound bow divisions.

Dennis Veilleux, Colt president and CEO, explains Colt will exit the consumer MSR market to focus on military and law enforcement contracts, as well as expanding its lineup of 1911s and revolvers.

Bowhunters who want to set up on the hottest whitetail sign need portable hang-on treestands. Here are three top models to consider adding to your store's inventory.