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How advanced chemistry and changing market dynamics are creating new opportunities for retailers and hunters.

Modern crossbows are faster, smaller, lighter and more accurate at longer range.

The new-for-2026 Alliance Series of bows represents Bowtech’s most intuitive and finely balanced system to date, built to deliver unwavering stability, DIY accuracy and a custom-fit feel.

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?

Sub-gauge guns have gained ground, and more and more turkey hunters are turning to the 28.

Federal Ammunition has added a 6mm ARC 108-grain Berger BT Target load to its Gold Medal lineup.

Kill gobblers at longer distances than ever before with Federal Premium Heavyweight TSS turkey loads — now offered in 28-gauge.

A few extra items thrown in a backpack can make a life-or-death difference when a hunting trip goes awry.