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Easton Shooters Dominate at Recent World Cup in Lausanne, Switzerland

Easton shooters, all fielding the legendary X10 arrow, took all 30 World Archery medals at the 2021 Lausanne World Cup event.

RX 1400i TBR W 5 copy

3 Rangefinders to Have on the Shelves

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

Christensen Arms Are Engineered for Excellence

Advanced materials and manufacturing methods produce lightweight, innovative firearms.

Hero Digital Ace Archers cropped

Small Business Tip: How to Improve Your Online Presence

Use ATA resources to boost your online presence, strengthen your business, and compete in today’s digital age.

WRC Laundry Detergent

Scent Killer Gold Power Boost Plus+ Detergent

The new formula in Scent Killer Gold Power Boost Plus+ Detergent delivers more odor-fighting power for scent-free clothing.

HALO Scope

Halo Hyper X Laser Rangefinding Crossbow Scope

Forget guess-timation. With the Halo Hyper X crossbow scope, you can dial in distance and calculate point of aim using three distinct modes for different hunting applications.

Buying Atmosphere AR rifle mega display

Create a Buying Atmosphere in Your Gun Shop

Is your sporting goods store inviting customers or turning them away? Here's how you get shoppers in the mood to spend.

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Plan a ‘Field to Fork’ Program in 7 Steps

Introduce more audiences to hunting with a “Field to Fork” program.

Selling suppressors

How to Sell Suppressors

Selling suppressors? Here's how to go about it.

COVID-19 Impacts on the Archery Industry

COVID-19 has been the leading news story each day throughout most of 2020 and into early 2021. How has the dreaded coronavirus affected the archery industry, and specifically bow sales?